With the continued growth of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace is open to the entire range of marketing techniques, technologies, techniques and turns. Means of the abundance, it seems each online marketer or vendor changes the definition of marketing to satisfy his choice.
Many times, bad ideas and perceptions to reduce the meaning of the word "marketing" for the shadow of his true self. Many seemarketing as a series of tactics or style. Some define marketing programs, pyramid schemes and the like. Others treat the words "marketing" and "sell" or "marketing" and "advertising as synonymous. None of these adequately convey the definition of marketing.
Different definitions Marketing
Along with all the new terms, new techniques and new twists on the Internet has brought, it also opens opportunities for misconceptions about the definition of marketing. WhileThe above definitions describe the various aspects and definitions of terms related, but contribute to the much broader process that is not really on the market. Taking a look at a dictionary and definitions of commercial marketing, we have a better sense of what might be on the market is really:
American Marketing Association Definition
The process of planning and project management, pricing, marketing and distribution of ideas, goods and services exchange that meets the constructionindividual and organizational goals. (Note 1)
American Heritage Dictionary definition of marketing
The commercial functions involved in transferring goods from producer to consumer. (Note 2)
Merriam Webster definition of marketing
1 b: the process or technique to promote, sell and distribute a product or a service.
2: an aggregate of functions involved in moving goods from producer to consumer. (Note 3)
Definition MSN MarketingEncarta Dictionary
Business Activity offering goods or services to potential clients so that they are eager to buy. Marketers, with issues such as pricing and packaging of the product and creating demand by advertising and marketing campaigns. (Note 4)
Note the words "process" functions are involved, "" process or technique, "a" total "," the business. "Get the entire core of the definition of marketing.
If aprocess, there is a foundation for marketing, that never becomes obsolete. We still have products, services and ideas to sell at a certain price. We deliver to our customers through a pair of distribution. To promote and advertise us. That's the basics. These principles still exist and always will be.
The definition of marketing has not changed, so what do I have?
What has changed is the business climate. Companies compete with more efficient technology. Customers betteraccess to their choices of cost and communicate with each other in ways not possible in pre-internet.
In some areas, the Internet lowers the cost of entry so that entrepreneurs – many times from a home office – have participated in the contest. The changes in the competitive environment are numerous. What should also be changed marketing strategies and marketing programs we have available to implement these strategies.
What has changed, but the basic marketingdefinition. Superior marketing is and always has been analysis, then action. And 'development strategy, in a logical and well thought-out tactical implementation. This is the way of customer satisfaction and increased profits.
The procedure for successful marketing and implementation include:
1) Analysis of your customers and business, in order to
2) identify key opportunities for a better and more profitably meet the needs of customers;
3) to understand how to actthese options and then
4) implementing the plan.
The process should not be onerous. Five-year plans and new records of length is not necessary. The logic of history is what is important.
Applying the basic process of marketing, rather than a tactic here and a technique that, the chances of success at the stars.
Notes:
1. [http://www.marketingpower.com/live/mg-dictionary.php]
2. The American Heritage ® Dictionary of the EnglishEdition, fourth language. Copyright © 2000 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.
3. Merriam-Webster Online, http://www.mw.com/cgi-bin/dictionary
4. http://encarta.msn.com/encnet/features/dictionary/dictionaryhome.aspx
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