When I was young and I wanted something, my mother would always say: What is the magic word? Spot also magic word. If you rely on ads to live, you have to have those seven magical words and know how to use it.
So let's cut to the chase. The seven magic words are …
You
Kras
Luggage
Fast
Easy
Free
Now
Inj many of these words in your ad that is possible, provided it is reasonable to do so. For example, you can use somethingword "free" to describe something that costs money.
You know, knowing my
The word "you" should always be used to refer to the reader of the advertising. If I write a sentence using the word "you" implies that I assume the reader.
This is a very good thing, because customize the ad for the reader. Consider these two examples …
All except $ 50 – Today Only!
You save $ 50 – Today Only!
These two sentences say the same thing, butsecond is more powerful. It is very clear to the reader that this is what he or she that benefits.
Gimme, Gimme Gimme right now!
People are creatures of the patient. Whatever it is that we want we want now! We drink coffee, eat porridge and buy fast food in record numbers. Most products take advantage of direct management (the exceptions are rare), because nobody likes to wait for anything.
Solution of the word "immediately" in an advertisement has the effect of increasingcan …
Double your sales!
Double your sales – immediately!
The sentences above, both offer an interesting advantage for the reader, but the second instance, benefits from the first promised it.
Luggage
Doubt is your greatest enemy, and the hardest to kill. The word "guarantee" helps you overcome the doubts in a skeptical world.
To make money immediately
You make money immediately – guaranteed
With the examples above thatThe first sentence makes a strong promise for the reader. But the second offers more power by adding a single word! See the effect of that word on the total voltage generated by sin?
Fast
Get your thesaurus and look up the word "immediately". No doubt you will find "quick" listed as a synonym. So yes, "speed" and "immediately" hangs together. But not exactly the same thing.
"Fast" is a good word to use when "immediate" is not relevant. For example, if youship product, you can not use the word "immediately". But you can use the word "soon". Here's an example that illustrates the point …
Sent immediately, so quickly get your widget
Other useful phrases, which add immediacy to include your message here …
"Once" instead of "when"
"Quick" when "soon" is not good to read (eg, full report)
Add "close" or "Right Now" for an action (for example, click here now
Easy
As a species, we are impatient. We are also lazy. We not onlywant yesterday, we want to be fed. This is where the word "light" comes into play. As shown in these three examples …
Five steps to prosperity
Five simple steps to prosperity
Five easy steps straight wealth
Notice how each sentence is more powerful than the one preceding it? This is an example of how the seven magic words to use the real power in your ad inject.
Free
We have already discovered that people are impatient. We alsodiscovered that the man is lazy. And guess what? We are too cheap!
I'm not entirely seriously (just in case you're wondering). The power of the word "freedom" not from any innate tendency greedy.
The word "free" is powerful because it removes doubt.
Once an account is free, the potential buyer is not a risk to the skin. He or she may be lost when the offer is not available.
This is the real reason why a free estimate, generally have a higher utilization "as apay offer (ceteris paribus).
The good thing is when a potential customer has taken the jobs for free and take advantage of what he or she is more inclined to buy something from you.
There are many reasons but the main thing is that most of the risk that comes with the reading of a complete removal of aliens (that are not a foreigner who has benefited from a free ad).
Now
The word "now" you can use instead will be "present", butIt's not like I wanted to say here.
This seventh magic word can also be used to suggest that something has changed, and as a result of the change, there is now a major new benefit for the reader. Here's an example …
You get 250 million ads!
Now, you get 250 million ads'
Note that the second sentence, it seems that little more interesting? This means that you used to have ads for less, but as a result of a recent change, now you get more.
When alltogether
These seven magic words can not all be in an ad. I'm not suggesting you change your mind to write a sort of uber-crazy every ad that the strong words in the English dictionary contains.
You must ensure that your ad is good. And it is important that the use of those words have meaning. Simply injecting these words without a good reason, will produce a powerful ad.
Yet, with little care and attention, you will have some or all of these words is onlyeach ad you run. Take some 'time and work on your ad.
It quickly pump power and make more money as a result.
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